1. Introduction

Terra Tag respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how Terra Tag collects, uses, stores, discloses, and deletes personal information in connection with:

• our website;
• customer enquiries and purchases;
• physical product orders and custom event work; and
• our digital products and services, including the Conference Name Badge Kit.

This policy is intended to align with the Australian Privacy Principles in the Privacy Act 1988 (Cth) and to reflect Terra Tag’s current business and product operations.

2. What Personal Information We Collect

Depending on how you interact with Terra Tag, we may collect:

• your name;
• your email address;
• your phone number;
• your mailing or delivery address;
• your user ID or account identifier;
• transaction and payment-related records;
• information about your preferences and interests, where you choose to provide it;
• uploaded artwork, badge data, guest-list files, design files, and other content you provide to us;
• finished-order and production-related information;
• technical and usage information such as IP address, device information, browser type, logs, and analytics data; and
• any other information you choose to provide to us in the course of an enquiry, order, support request, or digital workflow.

For the Conference Name Badge Kit, this may include guest-list data such as attendee names, job titles, and company names where you upload or submit that information for badge production.

3. How We Collect and Hold Personal Information

We collect personal information when you:

• visit our website;
• contact us;
• request a quote;
• place an order;
• create an account;
• purchase or access the Conference Name Badge Kit;
• upload files or data to a Terra Tag workflow;
• provide feedback or reviews;
• request technical support; or
• otherwise interact with Terra Tag online or by email.

We may also receive information from payment providers, analytics providers, couriers, and other service providers involved in operating our business.

Terra Tag generally holds personal information in electronic form, including in email systems, account/access systems, order records, temporary digital workflow storage, website systems, analytics systems, and service-provider systems used to operate the business. In some cases, Terra Tag may also hold information in documents, proofs, invoices, shipping records, or other business records.

4. Why We Collect and Use Personal Information

We use personal information to:

• provide our products and services;
• process orders and payments;
• create and manage customer accounts and access entitlements;
• operate and secure the Conference Name Badge Kit and other digital workflows;
• validate, convert, merge, render, store, and deliver uploaded or generated files;
• communicate with you about your order, access, or support request;
• troubleshoot technical issues;
• improve our website, products, and services;
• comply with legal obligations; and
• protect our legitimate business interests and systems.

Terra Tag does not send marketing emails or SMS messages as part of its current business model.

If you do not provide certain personal information we request, Terra Tag may be unable to provide the relevant product, service, account access, quote response, or technical support.

5. Conference Name Badge Kit Data

For the Conference Name Badge Kit, Terra Tag processes customer-supplied guest-list data, design files, badge-production files, and related job data to provide the requested badge-production service.

This includes account access information, uploaded files, temporary outputs, previews, and related technical workflow records.

Where attendee data is included in customer-supplied files, Terra Tag uses that data only for the purpose of providing the requested badge-production workflow, associated support, security, troubleshooting, and deletion management.

6. Temporary Files and Retention

Terra Tag uses temporary working storage for digital workflow files, including files created through the Conference Name Badge Kit.

As at the date of this policy, Terra Tag’s retention model for the Conference Name Badge Kit is:

• imported template copy: up to 7 days after job completion;
• merged badge file: up to 48 hours;
• front print layout PDF: up to 48 hours;
• back print layout PDF: up to 48 hours; and
• job and deletion logs: up to 90 days.

Terra Tag may automatically delete temporary files once the relevant retention period expires, including without further notice.

You should download and save any files you wish to keep before they expire or are deleted.

7. Disclosure of Personal Information

We may disclose personal information to:

• employees and contractors who need it to operate the business or provide support;
• payment processors;
• courier and logistics providers;
• analytics providers;
• technical, hosting, cloud, software, security, and support service providers, where needed to operate our business or services;
• professional advisers;
• law enforcement, regulators, courts, or government authorities where required or authorised by law; and
• other parties where you direct us to do so or consent to the disclosure.

We do not publicly list every internal operations tool or provider in this policy. Where third-party services are used, they may process information only to the extent reasonably necessary for their role in supporting Terra Tag’s business or services.

8. Overseas Disclosure and Cross-Border Processing

Terra Tag is based in Australia. We may use third-party services that process or store information outside Australia where needed to operate our business or services.

Where this occurs, we take reasonable steps to ensure personal information is handled appropriately in the circumstances.

Terra Tag is likely, where needed, to disclose or make personal information available to service providers located in Australia, the European Union, Canada, and the United States.

9. Cookies, Analytics, and Website Tracking

Terra Tag uses cookies and similar technologies for analytics, website optimisation, usability, and related business insight purposes.

As at the date of this policy, Terra Tag uses:

• Google Analytics;
• Bing-related analytics/tracking tools; and
• Microsoft Clarity.

These tools help us understand how users interact with the website and improve the site experience. Terra Tag’s current use of these tools is for analytics purposes only, not for marketing email or SMS campaigns.

Microsoft Clarity may collect website usage information through behavioural metrics, heatmaps, and session replay tools so Terra Tag can better understand site usability and improve the website experience.

You can manage some cookie settings through your browser.

10. Storage and Security

Terra Tag takes reasonable technical and organisational steps to protect personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure.

These steps may include access controls, authentication controls, technical safeguards, scoped access tools, logging, deletion routines, and reasonable internal handling procedures.

No method of transmission or storage is completely secure, so Terra Tag cannot guarantee absolute security.

11. Access and Correction

You may request access to personal information we hold about you and ask us to correct information that is inaccurate, incomplete, or out of date.

To make a request, contact Terra Tag at hello@terratag.com.au.

12. Complaints

If you believe Terra Tag has mishandled your personal information, please contact us first so we can investigate and respond.

Please include enough detail for Terra Tag to understand and assess the complaint. Terra Tag will review the complaint and respond within a reasonable time.

If you are not satisfied with our response, you may have the right to make a complaint to the Office of the Australian Information Commissioner or another relevant authority.

13. Promotional Use of Finished Orders

Terra Tag may use images and related details of finished badges, finished orders, or finished products for marketing and promotional purposes, unless you opt out in writing by contacting hello@terratag.com.au.

This does not mean Terra Tag claims ownership of your content. It means Terra Tag may use images or details of finished work for portfolio and promotional purposes unless you tell us not to.

From 22 August 2026, Terra Tag’s position is that it will not intentionally use marketing images that include identifiable guest data from finished badges.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, products, services, legal obligations, or privacy practices. The updated version takes effect from the date it is published unless a later date is stated.

15. Contact

If you have questions, requests, or complaints about this Privacy Policy, contact Terra Tag at hello@terratag.com.au.

16. Children

Terra Tag’s products and services are not directed to children.