Tailored for Impact: Crafting Custom Multi-Day Event Terra Tags with a Story

The Concept of Custom Terra Tags:

In the world of event planning, the details matter. That's where custom Terra Tags come in, offering a unique blend of durability and artistic flair for multi-day events. These tags aren't just functional; they're a canvas for creativity, allowing the incorporation of specialty recycled papers that tell a story and resonate with the event's theme.

Case Studies:

Tourism Australia and Sydney Music Festival: Take, for instance, Tourism Australia's G'Day Australia events. By integrating old street directory map books into the pulp of their Terra Tags, they not only embraced sustainability but also subtly celebrated the essence of exploration and discovery. Similarly, the Sydney Music Festival's choice to include recycled sheet music in their Terra Tags echoed the event's artistic soul, creating a harmonious connection between the attendees and the event's spirit.

The Artistic Process:

The process of selecting and incorporating specialty papers into the pulp is both an art and a science. It begins with a thoughtful selection of materials that align with the event's narrative. Whether it's maps, sheet music, or other unique papers, each addition is carefully considered to ensure it enhances the tag's aesthetic and functional qualities, all while upholding our commitment to environmental sustainability.

Brand Storytelling through Materials:

These custom Terra Tags do more than just identify attendees; they become a part of the event's storytelling. The materials chosen for each tag are not random; they are deliberate choices that reinforce the event's brand and message. This level of customisation allows for a deeper connection between the event and its participants, making the experience more memorable and meaningful.

Sustainability Meets Customisation:

In a world increasingly aware of environmental impacts, custom Terra Tags stand as a testament to the possibility of combining sustainability with bespoke design. Using recycled materials not only reduces waste but also demonstrates a commitment to corporate sustainability goals, resonating with eco-conscious attendees and stakeholders.

Invitation to Collaborate:

We invite you to imagine the possibilities. How could your brand story be woven into custom Terra Tags for your next event? Let's collaborate to create something that's not just sustainable but also deeply connected to your brand's narrative and values.

Rhonda Sweet

28 years experience as a strategic designer, ethnographic researcher and people leader at Bain, Westpac and McKinsey. I'm insatiably curious and always thinking about the people who experience a solution when I design. I love complex problems quite simply because they present a wide range of perspectives that can be resolved when rooted in deep user research. A Mum, artist, and owner of Terra Tags with an uncommon obsession for medieval Tudor history.

https://www.terratag.com.au/
Previous
Previous

The Complete Papermaking Guide: How To Make Eco-Friendly Hand-Made Paper From Recycled Materials

Next
Next

The Green Thread: Weaving Environmental Responsibility into Every Event with Terra Tags