Aligning Corporate Events with Sustainability Goals

In today's corporate landscape, sustainability isn't just a buzzword; it's a mandate. As businesses globally strive to align their operations with eco-friendly practices, corporate events shouldn't be an exception. Here's how you can ensure your events resonate with your company's sustainability goals:

  1. Venue Selection: Opt for venues that have environmental certifications such as LEED, BREEAM, or Green Star. These venues often have energy-efficient systems, waste reduction programs, and sustainable catering options.

  2. Digital Over Physical: Reduce paper waste by opting for digital invitations, registrations, and feedback forms. Consider using QR codes for event schedules or information, eliminating the need for printed brochures.

  3. Eco-friendly Merchandise: Instead of traditional plastic-based freebies, consider giving away plantable seed papers or eco-friendly tote bags. These not only serve as memorable souvenirs but also reinforce your commitment to the environment.

  4. Sustainable Catering: Offer plant-based food options, which have a lower carbon footprint. Also, ensure that the food is sourced locally to reduce transportation emissions.

  5. Waste Management: Implement a robust waste segregation system during the event. Collaborate with local recycling agencies to ensure minimal waste goes to the landfill.

  6. Promote Green Transportation: Encourage attendees to carpool, use public transport, or even cycle to the venue. Consider providing shuttle services from key locations to reduce individual car usage.

  7. Educate and Engage: Use the event as a platform to educate attendees about sustainability. Host workshops or sessions that highlight the importance of eco-friendly practices in the corporate world.

  8. Measure and Improve: Post-event, measure the environmental impact of your event. This could be in terms of waste generated, energy consumed, or emissions produced. Use these metrics to improve and make your next event even more sustainable.

By aligning your corporate events with sustainability goals, you're not just reducing environmental impact but also setting a precedent for others to follow. It's a step towards a greener future, one event at a time.

Rhonda Sweet

28 years experience as a strategic designer, ethnographic researcher and people leader at Bain, Westpac and McKinsey. I'm insatiably curious and always thinking about the people who experience a solution when I design. I love complex problems quite simply because they present a wide range of perspectives that can be resolved when rooted in deep user research. A Mum, artist, and owner of Terra Tags with an uncommon obsession for medieval Tudor history.

https://www.terratag.com.au/
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